© Jiyoun Kim Studio™ all rights reserved.
© Jiyoun Kim Studio™ all rights reserved.
2020
Amorepacific
Jiyoun Kim Studio launched a unique kind of LED skincare products in collaboration with Makeon,
Amorepacific's affiliated brand for beauty device. Through the structural division of the existing
LED masks, the new product is lighter and smaller. It is a true innovation using versatile lighting
patterns of LED, aiding skincare more effectively. An elastic band was used for the power supply
area, and light silicone patches are applied to the skin. This approach has not been attempted in
the current market and is designed specifically to induce sustained and continued usage by the
users, which eventually increases the effectiveness of the product.
In East Asian countries, including South Korea, the beauty device market has been continuously
expanding.
Especially, skincare products using LEDs are one of the most profitable items, and the market is
fiercely
competitive. Existing LED Masks were too bulky and heavy, resulting in ridiculous user experience.
Jiyoun
Kim Studio and Amorepacific tried to serve more streamlined and convenient usability to resolve such
pain.
Our method is to wear the smooth curvature shaped power-bag around the neck connected to the light
silicone LED patches via USB cable. Users can apply the basic silicone patch anywhere they wish and
can
use other types of LED patches, such as body patches, interchangeably. This approach is inspired by
the
form seen in Portable Music devices, especially for the exercise.
As the ordinary usage of the product lasts at least 10 minutes, heaviness and bulkiness
prevent everyday use. For that, Makeon LED patch is focused and designed to encourage the natural
blends of
the user's product usage and many other daily works.