Freshian is a vegan cosmetics brand launched in 2022 by LG H&H under a theme of soft like a freshly boiled egg. Jiyoun Kim Studio designed a hero foundation with Freshian.

Jiyoun Kim and the team honed in on the simple but refined design, a fine balance point between the forms of sphere and cylinder. These two geometries are further accentuated through different materiality telling a subtle story to remind the texture of freshly boiled egg.

Freshian Egg Like Foundation is launched in Korea 2023.