IOPE Air Cushion

  • Year


  • Role

    • Strategy, Object
  • Client


  • Designer

    • Jiyoun Kim
    • Hannah Lee

Jiyoun Kim Studio presents Air Cushion, a renewal project in collaboration with IOPE from Amorepacific. As a high-end effectiveness-driven skincare brand, IOPE has demonstrated innovative products, such as the world's first cushion-type foundation. The current project has revitalized all areas from product end to packaging design. This is the fifth-generation renewal of the world's first cushion-type foundation, Air Cushion.

Jiyoun Kim Studio engraved the logo to the top of the product to visualize the lightness in usage, which is a core value of IOPE. The engraving was smoothly applied, just as letters fell on the pure snow, and different CMFs divided around the edges convey a stern and rational mood. The renewal generation of Air Cushion improved the uncomfortable binding of the container and changed the cover to the magnetic type, bringing better usability and a simple structure. Further, minimal decoration and post-processing address the allure of the product and positivity towards cost and environment simultaneously. It was released in two lines, Cover and Natural, and has been sold on Amorepacific since February 2021.


Concept Drawing by Jiyoun Kim