© Jiyoun Kim Studio™ all rights reserved.
© Jiyoun Kim Studio™ all rights reserved.
2021
Amorepacific
Jiyoun Kim Studio presents Air Cushion, a renewal project in collaboration with IOPE from
Amorepacific. As a high-end effectiveness-driven skincare brand, IOPE has demonstrated innovative
products, such as the world's first cushion-type foundation. The current project has revitalized all
areas from product end to packaging design. This is the fifth-generation renewal of the world's
first cushion-type foundation, Air Cushion.
Jiyoun Kim Studio engraved the logo to the top of the product to visualize the lightness in usage,
which is a core value of IOPE. The engraving was smoothly applied, just as letters fell on the pure
snow, and different CMFs divided around the edges convey a stern and rational mood. The renewal
generation of Air Cushion improved the uncomfortable binding of the container and changed the cover
to the magnetic type, bringing better usability and a simple structure. Further, minimal decoration
and post-processing address the allure of the product and positivity towards cost and environment
simultaneously. It was released in two lines, Cover and Natural, and has been sold on Amorepacific
since February 2021.
Process
Concept Drawing by Jiyoun Kim