© Jiyoun Kim Studio™ all rights reserved.
© Jiyoun Kim Studio™ all rights reserved.
2016
SG Hankook Samgong
Jiyoun Kim Studio presents SG Plus Repellent Aroma mist: Mosquito hates a black pepper which is
collaborated with SG Hangook Samgong. 'Mosquito hates a black pepper' is a new organic product of SG
Group which is made of Icardin from the black pepper.
Jiyoun Kim tried to approach in new ways to present a different value of the new generation
repellent mist because SG group start to enter the insect repellent market and should compete with
exiting companies. Most competitors recently have emphasized organic and eco-friendly concept thus
they need to differentiated their product over the competition. For this reason, Jiyoun Kim was
focused on finding the ingredient of repellent mist so he wanted to deliver the memorable and
intuitive message 'Mosquito hates a black pepper' to the customers.
It can be easy to use with compressed pouch inside the case.
It is spray type that can be used even if upside down.
Jiyoun Kim designed communication strategy across all of the branding business area.
It is manufactured through the various proto types to find an appropriate case design.
Concept Drawing by Jiyoun Kim