Jeju Pure Water

  • Year


  • Role

    • Strategy
  • Client


  • Designer

    • Jiyoun Kim

Jiyoun Kim presents the brand new Jeju Pure Water that is collaborated with Korean Air in Hanjin Group, in charge of design consulting director in OTR.

Jeju Pure Water is premium mineral water which is made of volcanic water in Jeju Islands. Jeju Pure Water had an ambiguous brand identity despite of its good quality in the market. Jiyoun Kim intends to make a new brand identity with two intuitive and direct keywords, Sky and Water that can leave strong impressions on people. Customers can experience the premium quality by removing the cap that is fully covered with PVC film, and feel the blue sky reflected on water through the translucency of its film. Also, the brand new Jeju Pure Water is designed in rectangular shapes for storage-effective in shipping process based on B2B market system.

Concept Drawing by Jiyoun Kim