© Jiyoun Kim Studio™ all rights reserved.
© Jiyoun Kim Studio™ all rights reserved.
2015
Hanjin
Jiyoun Kim presents the brand new Jeju Pure Water that is collaborated with Korean Air in Hanjin
Group, in charge of design consulting director in OTR.
Jeju Pure Water is premium mineral water which is made of volcanic water in Jeju Islands. Jeju Pure
Water had an ambiguous brand identity despite of its good quality in the market. Jiyoun Kim intends
to make a new brand identity with two intuitive and direct keywords, Sky and Water that can leave
strong impressions on people. Customers can experience the premium quality by removing the cap that
is fully covered with PVC film, and feel the blue sky reflected on water through the translucency of
its film. Also, the brand new Jeju Pure Water is designed in rectangular shapes for
storage-effective in shipping process based on B2B market system.
www.jejuwater.com