Pacer

  • Year

    2024

  • Role

    • Stategy
    • Object
  • Client

    Neumafit

  • Designer

    • Jiyoun Kim
    • Haechan Nam
    • Jonggun Kim

Jiyoun Kim Studio collaborated with Neumafit on the Pacer project, a running support device. Neumafit is a South Korean startup company that analyzes biometric data through respiratory information. The Pacer is an innovative, miniaturized version of high-end devices typically used by professional athletes to analyze breathing data while running on treadmills. With AI technology and smartphone, it provides users with accurate feedback on workout effectiveness and physical condition.

Jiyoun Kim Studio considered various structures and forms to make the product easy to clean and reduce the user's burden during exercise. Despite its complex high-tech nature, the device was designed with a simple circular front, making it approachable for everyday use.

Neumafit’s Pacer was launched in 2024 through Kickstarter.

Process

Concept Drawing by Jiyoun Kim