Naturance Brand Reframing

  • Year


  • Role

    • Strategy
  • Client


  • Designer

    • Jiyoun Kim
    • Dokyoung Lee

Jiyoun Kim Studio undertook a brand renewal project covering the entire product lines of health supplement food company Naturence. With product lines such as multivitamin, folic acid, omega3, and vitamin D, Natureons is a high-technology company that has an advantage in extracting and synthesizing ingredients from plant-based materials. Jiyoun Kim judged that the differentiating point of Naturence itself was the technology that synthesizes their detailed manufacturing processes and know-how on pills. We wanted to look at the nature of the dietary supplement itself and project the unique colors of the pills to the brand through the translucent package.