Medicube High Focus Shot

  • Year

    2024

  • Role

    • Strategy
    • Object
  • Client

    APR

  • Designer

    • Jiyoun Kim
    • Jiae Jun
    • Jonggun Kim

Jiyoun Kim Studio collaborated with APR with the High Focus Shot. APR is a rapidly growing South Korean company in the beauty and medical device markets. Jiyoun Kim Studio and APR formed a long-term strategic partnership to refine the brand and develop the product design identity further.

Medicube High Focus Shot is a beauty device that uses advanced ultrasound technology. Featuring the latest skincare innovation, HIFU, it allows consumers to access technology typically reserved for dermatology clinics. The device is designed with a primary focus on trust and user-friendliness.

The bold form made from aluminum is not only aesthetically pleasing but also encourages users to continue using the device. This design approach enhances the product's overall quality, reflecting Medicube's scientific and intuitive brand identity. To achieve this, APR's planning team and Jiyoun Kim Studio worked closely together on all aspects of the project, including the product, manual, and packaging.

Medicube High Focus Shot was globally launched in 2024.

Package Design

Manual Design

Process

Concept Drawing by Jiyoun Kim