Amos Professional Global Line

  • Year

    2024

  • Role

    • Stategy
    • Object
  • Client

    Amos Professional

  • Designer

    • Jiyoun Kim
    • Jiae Jun
    • Seohee Lee

Jiyoun Kim Studio collaborated with Amos Professional on the Amos Professional Global Line. The project was an extension of the full brand renewal Jiyoun Kim and his team had carried out in 2023, with the goal of launching in North America and Europe. Jiyoun Kim Studio was responsible for the complete planning and design of the Global Line, including graphic guidelines, container design, and color strategy for these new markets.

The primary objective of this project was to highlight Amos Professional's high functionality and professional atmosphere. To achieve this, the body shape was simplified to emphasize its distinct features, and a low-saturation color palette was developed. This color variation allows the products to be intuitively differentiated within the lineup, while also blending seamlessly into various environments. To reduce costs, the design of the existing pump button was standardized, and eco-friendly inks and recycled paper were used for paper packaging.

The Amos Professional Global Line was launched in North America and Europe in 2024.

Process