"Sehwang Jujo"
 Brand Renewal
 Kidp, 2008
 Designed by Jiyoun Kim

In 2008, Jiyoun Kim and Sewhang Jujo, with helpful coordination from Kidp, initiated the Korean traditional liquor renewal project. Designing of new liquor container, label, brand identity through re-interpretation of brewing pot – a metaphor of the longstanding history and heritage of Sewhang Jujo’s brewing technique – was the major tasks performed in this project.

Concept drawing by Jiyoun Kim