"Health Supplement Food"
 Brand Renewal
 Naturence, 2018
 Designed by Jiyoun Kim, Dokyoung Lee

Jiyoun Kim Studio undertook a brand renewal project covering the entire product lines of health supplement food company Naturence. With product lines such as multivitamin, folic acid, omega3, and vitamin D, Natureons is a high-technology company that has an advantage in extracting and synthesizing ingredients from plant-based materials. Jiyoun Kim judged that the differentiating point of Naturence itself was the technology that synthesizes their detailed manufacturing processes and know-how on pills. We wanted to look at the nature of the dietary supplement itself and project the unique colors of the pills to the brand through the translucent package.

www.naturence.co.kr