"Pantech Dual Compact"
 Mobile Phone
 Pantech, 2010
 Designed by Jiyoun Kim

Jiyoun Kim in 2010 initiated the designing of Pantech’s Ultra Low Cost Mobile Phone (ULC) aiming the global market. Avoiding spray was indeed necessary in order to minimize the overall cost, as well as to magnify characteristics of each material. The metaphor behind this ULC was ‘muscle’ as aiming population was active and young adults.

Concept drawing by Jiyoun Kim