Sehwang Jujo
Bottle

Kidp / 2008 / Package Design
Designed by Jiyoun Kim

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In 2008, Jiyoun Kim and Sewhang Jujo, with helpful coordination from Kidp, initiated the Korean traditional liquor renewal project. Designing of new liquor container, label, brand identity through re-interpretation of brewing pot – a metaphor of the longstanding history and heritage of Sewhang Jujo’s brewing technique – was the major tasks performed in this project.

- Design Sketch by Jiyoun Kim